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Corporate Reputation and the News Media
This volume examines agenda-setting theory as it applies to the news media’s
in uence on corporate reputation. It presents interdisciplinary, international, and
empirical investigations examining the relationship between corporate reputa-
tion and the news media throughout the world. Providing coverage of more than
25 countries, contributors write about their local media and business communi-
ties, representing developed, emerging, and frontier markets—including Argen-
tina, Brazil, Chile, China, Germany, Greece, Japan, Nigeria, Spain, and Turkey,
among others. The chapters present primary and secondary research on various
geo-political issues, the nature of the news media, the practice of public relations,
and the role of public relations agencies in each of the various countries.
Each chapter is structured to consider two to three hypotheses in the country
under discussion, including:
•
the impact of media visibility on organizational prominence, top-of-mind
•
awareness, and brand-name recognition;
the impact of media favorability on the public’s organizational images of
•
these rms;
in some cases, how media coverage of speci c public issues and news topics
relates to the associations people form of speci c rms.
Contributors contextualize their ndings in light of the geopolitical environment
of their home countries, the nature of their media systems, and the relationship
between business and the news media within their countries’ borders.
Incorporating scholarship from a broad range of disciplines, including adver-
tising, strategic management, business, political communication, and sociology,
this volume has much to offer scholars and students examining business and the
news media.
Craig E. Carroll
(Ph.D., University of Texas at Austin) is Assistant Professor in
the School of Journalism and Mass Communication at the University of North
Carolina at Chapel Hill.
Communication Series
Jennings Bryant/Dolf Zillmann, General Editors
Selected Titles include:
Austin/Pinkleton • Strategic Public Relations Management: Planning and
Managing Effective Communication Programs, Second Edition
Berger/Reber • Gaining In uence in Public Relations: The Role of Resistance in
Practice
Hearit • Crisis Management by Apology: Corporate Response to Allegations of
Wrongdoing
Lamb/McKee • Applied Public Relations: Cases in Stakeholder Management
Protess/McCombs • Agenda Setting: Readings on Media, Public Opinion, and
Policymaking
Corporate Reputation
and the News Media
Agenda-Setting within Business News
Coverage in Developed, Emerging,
and Frontier Markets
Edited by
Craig E. Carroll
First published 2011
by Routledge
270 Madison Avenue, New York, NY 10016
.
Simultaneously published in the UK
by Routledge
2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN
Routledge is an imprint of the Taylor & Francis Group, an informa business
This edition published in the Taylor & Francis e-Library, 2010.
To purchase your own copy of this or any of Taylor & Francis or Routledge’s
collection of thousands of eBooks please go to www.eBookstore.tandf.co.uk
© 2011 Taylor & Francis
All rights reserved. No part of this book may be reprinted or reproduced or utilised in any
form or by any electronic, mechanical, or other means, now known or hereafter invented,
including photocopying and recording, or in any information storage or retrieval system, without
permission in writing from the publishers.
Trademark Notice
: Product or corporate names may be trademarks or registered trademarks, and
are used only for identi cation and explanation without intent to infringe.
Library of Congress Cataloging in Publication Data
Corporate reputation and the news media : agenda-setting within business news coverage in
developed, emerging, and frontier markets / edited by Craig E. Carroll. — 1st ed.
p. cm.
1. Corporate culture. 2. Mass media and business. I. Carroll, Craig E.
HD58.7.C6437 2010
659.2—dc22
2010002846
ISBN 0-203-86858-7 Master e-book ISBN
ISBN 13: 978-0-415-87153-2 (hbk)
ISBN 13: 978-0-415-87152-5 (pbk)
ISBN 13: 978-0-203-86858-4 (ebk)
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Corporate Reputation and the News Media
This volume examines agenda-setting theory as it applies to the news media’s
in uence on corporate reputation. It presents interdisciplinary, international, and
empirical investigations examining the relationship between corporate reputa-
tion and the news media throughout the world. Providing coverage of more than
25 countries, contributors write about their local media and business communi-
ties, representing developed, emerging, and frontier markets—including Argen-
tina, Brazil, Chile, China, Germany, Greece, Japan, Nigeria, Spain, and Turkey,
among others. The chapters present primary and secondary research on various
geo-political issues, the nature of the news media, the practice of public relations,
and the role of public relations agencies in each of the various countries.
Each chapter is structured to consider two to three hypotheses in the country
under discussion, including:
•
the impact of media visibility on organizational prominence, top-of-mind
•
awareness, and brand-name recognition;
the impact of media favorability on the public’s organizational images of
•
these rms;
in some cases, how media coverage of speci c public issues and news topics
relates to the associations people form of speci c rms.
Contributors contextualize their ndings in light of the geopolitical environment
of their home countries, the nature of their media systems, and the relationship
between business and the news media within their countries’ borders.
Incorporating scholarship from a broad range of disciplines, including adver-
tising, strategic management, business, political communication, and sociology,
this volume has much to offer scholars and students examining business and the
news media.
Craig E. Carroll
(Ph.D., University of Texas at Austin) is Assistant Professor in
the School of Journalism and Mass Communication at the University of North
Carolina at Chapel Hill.
Communication Series
Jennings Bryant/Dolf Zillmann, General Editors
Selected Titles include:
Austin/Pinkleton • Strategic Public Relations Management: Planning and
Managing Effective Communication Programs, Second Edition
Berger/Reber • Gaining In uence in Public Relations: The Role of Resistance in
Practice
Hearit • Crisis Management by Apology: Corporate Response to Allegations of
Wrongdoing
Lamb/McKee • Applied Public Relations: Cases in Stakeholder Management
Protess/McCombs • Agenda Setting: Readings on Media, Public Opinion, and
Policymaking
Corporate Reputation
and the News Media
Agenda-Setting within Business News
Coverage in Developed, Emerging,
and Frontier Markets
Edited by
Craig E. Carroll
First published 2011
by Routledge
270 Madison Avenue, New York, NY 10016
.
Simultaneously published in the UK
by Routledge
2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN
Routledge is an imprint of the Taylor & Francis Group, an informa business
This edition published in the Taylor & Francis e-Library, 2010.
To purchase your own copy of this or any of Taylor & Francis or Routledge’s
collection of thousands of eBooks please go to www.eBookstore.tandf.co.uk
© 2011 Taylor & Francis
All rights reserved. No part of this book may be reprinted or reproduced or utilised in any
form or by any electronic, mechanical, or other means, now known or hereafter invented,
including photocopying and recording, or in any information storage or retrieval system, without
permission in writing from the publishers.
Trademark Notice
: Product or corporate names may be trademarks or registered trademarks, and
are used only for identi cation and explanation without intent to infringe.
Library of Congress Cataloging in Publication Data
Corporate reputation and the news media : agenda-setting within business news coverage in
developed, emerging, and frontier markets / edited by Craig E. Carroll. — 1st ed.
p. cm.
1. Corporate culture. 2. Mass media and business. I. Carroll, Craig E.
HD58.7.C6437 2010
659.2—dc22
2010002846
ISBN 0-203-86858-7 Master e-book ISBN
ISBN 13: 978-0-415-87153-2 (hbk)
ISBN 13: 978-0-415-87152-5 (pbk)
ISBN 13: 978-0-203-86858-4 (ebk)
[ Pobierz całość w formacie PDF ]