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BUYWAYS
Cultural Spaces
series, edited by Sharon Zukin
Other titles in the series:
After the World Trade Center: Rethinking New York City
Michael Sorkin and Sharon Zukin, Editors
Silicon Alley: The Rise and Fall of a New Media District
Michael Indergaard
BUYWAYS
BILLBOARDS, AUTOMOBILES,
AND THE
CATHERINE GUDIS
ROUTLEDGE
NEW YORK AND LONDON
AMERICAN LANDSCAPE
A volume in the
Cultural Spaces
series, edited by Sharon Zukin.
Published in
2004
by
th Street
New York, NY
35
10001
www.routledge-ny.com
Published in Great Britain by
Routledge
11
EE
www.routledge.co.uk
4
P
4
Copyright ©
2004
by Catherine Gudis
Routledge is an imprint of the Taylor & Francis Group.
This edition published in the Taylor & Francis e-Library, 2005.
“To purchase your own copy of this or any of Taylor & Francis or Routledge’s
collection of thousands of eBooks please go to www.eBookstore.tandf.co.uk.”
All rights reserved. No part of this book may be reprinted or reproduced or utilized in any form
or by any electronic, mechanical or other means, now known or hereafter invented, including
photocopying and recording or in any information storage or retrieval system, without permis-
sion in writing from the publishers.
Library of Congress Cataloging-in-Publication Data.
Gudis, Catherine.
Buyways : billboards, automobiles, and the American landscape / by Catherine Gudis.
p. cm.
ISBN 0-415-93454-0 (alk. paper) — ISBN 0-415-93455-9 (pbk. : alk. paper)
1. Advertising, Outdoor—United States—History—20th century. 2. Billboards—United States—
History—20th century. 3. Consumption (Economics)—United States—History—20th century. 4.
Automobile travel—United States—History—20th century. I. Title.
HF5843.G84 2004
659.13'42—dc22
2003017457
ISBN 0-203-49463-6 Master e-book ISBN
ISBN 0-203-57544-X (Adobe eReader Format)
Routledge
29
West
New Fetter Lane
London EC
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BUYWAYS
Cultural Spaces
series, edited by Sharon Zukin
Other titles in the series:
After the World Trade Center: Rethinking New York City
Michael Sorkin and Sharon Zukin, Editors
Silicon Alley: The Rise and Fall of a New Media District
Michael Indergaard
BUYWAYS
BILLBOARDS, AUTOMOBILES,
AND THE
CATHERINE GUDIS
ROUTLEDGE
NEW YORK AND LONDON
AMERICAN LANDSCAPE
A volume in the
Cultural Spaces
series, edited by Sharon Zukin.
Published in
2004
by
th Street
New York, NY
35
10001
www.routledge-ny.com
Published in Great Britain by
Routledge
11
EE
www.routledge.co.uk
4
P
4
Copyright ©
2004
by Catherine Gudis
Routledge is an imprint of the Taylor & Francis Group.
This edition published in the Taylor & Francis e-Library, 2005.
“To purchase your own copy of this or any of Taylor & Francis or Routledge’s
collection of thousands of eBooks please go to www.eBookstore.tandf.co.uk.”
All rights reserved. No part of this book may be reprinted or reproduced or utilized in any form
or by any electronic, mechanical or other means, now known or hereafter invented, including
photocopying and recording or in any information storage or retrieval system, without permis-
sion in writing from the publishers.
Library of Congress Cataloging-in-Publication Data.
Gudis, Catherine.
Buyways : billboards, automobiles, and the American landscape / by Catherine Gudis.
p. cm.
ISBN 0-415-93454-0 (alk. paper) — ISBN 0-415-93455-9 (pbk. : alk. paper)
1. Advertising, Outdoor—United States—History—20th century. 2. Billboards—United States—
History—20th century. 3. Consumption (Economics)—United States—History—20th century. 4.
Automobile travel—United States—History—20th century. I. Title.
HF5843.G84 2004
659.13'42—dc22
2003017457
ISBN 0-203-49463-6 Master e-book ISBN
ISBN 0-203-57544-X (Adobe eReader Format)
Routledge
29
West
New Fetter Lane
London EC
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