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The Presentation
Secrets of
Steve Jobs
How to Be
Insanely Great
in Front of Any Audience
Carmine Gallo
Columnist, Businessweek.com
New York Chicago San Francisco Lisbon London Madrid Mexico City
Milan New Delhi San Juan Seoul Singapore Sydney Toronto
Copyright © 2010 by Carmine Gallo. All rights reserved. Except as permitted under the
United States Copyright Act of 1976, no part of this publication may be reproduced or dis-
tributed in any form or by any means, or stored in a database or retrieval system, without
the prior written permission of the publisher.
ISBN: 978-0-07-163675-9
MHID: 0-07-163675-7
The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-163608-7,
MHID: 0-07-163608-0.
All trademarks are trademarks of their respective owners. Rather than put a trademark
symbol after every occurrence of a trademarked name, we use names in an editorial fash-
ion only, and to the benefit of the trademark owner, with no intention of infringement of
the trademark. Where such designations appear in this book, they have been printed with
initial caps.
McGraw-Hill eBooks are available at special quantity discounts to use as premiums and
sales promotions, or for use in corporate training programs. To contact a representative
please e-mail us at bulksales@mcgraw-hill.com.
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prohibited. Your right to use the work may be terminated if you fail to comply with these
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THE WORK IS PROVIDED “AS IS.” McGRAW-HILL AND ITS LICENSORS MAKE
NO GUARANTEES OR WARRANTIES AS TO THE ACCURACY, ADEQUACY OR
COMPLETENESS OF OR RESULTS TO BE OBTAINED FROM USING THE WORK,
INCLUDING ANY INFORMATION THAT CAN BE ACCESSED THROUGH THE
WORK VIA HYPERLINK OR OTHERWISE, AND EXPRESSLY DISCLAIM ANY
WARRANTY, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO
IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICU-
LAR PURPOSE. McGraw-Hill and its licensors do not warrant or guarantee that the
functions contained in the work will meet your requirements or that its operation will be
uninterrupted or error free. Neither McGraw-Hill nor its licensors shall be liable to you or
anyone else for any inaccuracy, error or omission, regardless of cause, in the work or for
any damages resulting therefrom. McGraw-Hill has no responsibility for the content of any
information accessed through the work. Under no circumstances shall McGraw-Hill and/or
its licensors be liable for any indirect, incidental, special, punitive, consequential or simi-
lar damages that result from the use of or inability to use the work, even if any of them has
been advised of the possibility of such damages. This limitation of liability shall apply to
any claim or cause whatsoever whether such claim or cause arises in contract, tort or
otherwise.
To my father, Franco, an insanely great man
who has lived an extraordinary life
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The Presentation
Secrets of
Steve Jobs
How to Be
Insanely Great
in Front of Any Audience
Carmine Gallo
Columnist, Businessweek.com
New York Chicago San Francisco Lisbon London Madrid Mexico City
Milan New Delhi San Juan Seoul Singapore Sydney Toronto
Copyright © 2010 by Carmine Gallo. All rights reserved. Except as permitted under the
United States Copyright Act of 1976, no part of this publication may be reproduced or dis-
tributed in any form or by any means, or stored in a database or retrieval system, without
the prior written permission of the publisher.
ISBN: 978-0-07-163675-9
MHID: 0-07-163675-7
The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-163608-7,
MHID: 0-07-163608-0.
All trademarks are trademarks of their respective owners. Rather than put a trademark
symbol after every occurrence of a trademarked name, we use names in an editorial fash-
ion only, and to the benefit of the trademark owner, with no intention of infringement of
the trademark. Where such designations appear in this book, they have been printed with
initial caps.
McGraw-Hill eBooks are available at special quantity discounts to use as premiums and
sales promotions, or for use in corporate training programs. To contact a representative
please e-mail us at bulksales@mcgraw-hill.com.
TERMS OF USE
This is a copyrighted work and The McGraw-Hill Companies, Inc. (“McGraw-Hill”) and
its licensors reserve all rights in and to the work. Use of this work is subject to these terms.
Except as permitted under the Copyright Act of 1976 and the right to store and retrieve one
copy of the work, you may not decompile, disassemble, reverse engineer, reproduce, mod-
ify, create derivative works based upon, transmit, distribute, disseminate, sell, publish or
sublicense the work or any part of it without McGraw-Hill’s prior consent. You may use the
work for your own noncommercial and personal use; any other use of the work is strictly
prohibited. Your right to use the work may be terminated if you fail to comply with these
terms.
THE WORK IS PROVIDED “AS IS.” McGRAW-HILL AND ITS LICENSORS MAKE
NO GUARANTEES OR WARRANTIES AS TO THE ACCURACY, ADEQUACY OR
COMPLETENESS OF OR RESULTS TO BE OBTAINED FROM USING THE WORK,
INCLUDING ANY INFORMATION THAT CAN BE ACCESSED THROUGH THE
WORK VIA HYPERLINK OR OTHERWISE, AND EXPRESSLY DISCLAIM ANY
WARRANTY, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO
IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICU-
LAR PURPOSE. McGraw-Hill and its licensors do not warrant or guarantee that the
functions contained in the work will meet your requirements or that its operation will be
uninterrupted or error free. Neither McGraw-Hill nor its licensors shall be liable to you or
anyone else for any inaccuracy, error or omission, regardless of cause, in the work or for
any damages resulting therefrom. McGraw-Hill has no responsibility for the content of any
information accessed through the work. Under no circumstances shall McGraw-Hill and/or
its licensors be liable for any indirect, incidental, special, punitive, consequential or simi-
lar damages that result from the use of or inability to use the work, even if any of them has
been advised of the possibility of such damages. This limitation of liability shall apply to
any claim or cause whatsoever whether such claim or cause arises in contract, tort or
otherwise.
To my father, Franco, an insanely great man
who has lived an extraordinary life
This page intentionally left blank
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